Cineworld wanted to support the promotion of the launch of Spectre James Bond with something different and high-impact.
Our Digital Ad van was used to execute a close proximity marketing campaign for Cineworld Bradford to promote the launch of the new James Bond film. The Digital Ad van parked at each of the pre-designated locations and played trailers of the movie to members of the public.
Each location had a positive response with members of the public stopping to watch the trailer and take pictures of the digital ad van. Cineworld was so happy with the overall campaign, they shared Outcomes of the campaign with other Cineworld branches.