Sterling Media is a leading Global business and communications consultancy specialised in promoting culturally and anthropologically sensitive communities, brands and issues. Sterling Media recently contacted us to discuss promotion of their clients Bollywood blockbusters “house full 4” the fourth installment of Housefull comedy franchise.
In order to promote the Movie to the correct demographics and identify the appropriate areas we worked closely with Sterling media to reach the right audience. After reviewing the creative and working closely with Sterling we decided to create a campaign that would provide assets for digital and social promotions. We therefore arranged for a videographer to follow the vans and entice the general public to show us their best Bollywood moves.
The campaign reached Asian communities in Birmingham, London and Leicester receiving a great response with the music playing from the van whilst the public threw some shapes.