The Christmas in Leeds campaign ran alongside a “Welcome to Leeds” message, where Leeds BID wanted retailers to introduce unified opening hours.
We travelled for 15 days around Leeds Centre and its outskirts to target Christmas shoppers and raise awareness. Creating a personalised plan, we maximised the opportunity to get involved with community and boost festive spirit. With our vigorous promotion of Leeds as a city which is open for business all year round, we brought huge numbers of extra visitors into our great city.
Through extensive research, promotional work, and our unique planning and execution, we effectively raised the awareness. The client was extremely satisfied with Outcomes.