Requirements

Wigan Council is the local authority for the Metropolitan Borough of Wigan. charged with providing, maintaining and introducing public services to more than 100 thousand residents. Wigan council contacted Monster Displays to discuss how we could help raise the profile of National Adoption week in their already identified geo graphical areas and demographics.

The solution

In order to raise the profile and awareness about adoption in the area during National Adoption Week we working directly with their head of marketing. We identified Hudderfields, Wigan, Halton, St Helens, Warrington, Chester with a timeline that would deliver the highest number of views in high footfall areas, during peak times (leisure centres, parks, train station etc)

Outcome

The campaign was a great success and helped drive public debate around the vans which resulted and positive feedback from Wigan council.